Advertising and marketing self-regulation is a system by which the advertising, marketing, agency…
Self-regulation offers consumers increased protection and a cost-effective, accessible and respon…
A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f…
One of the benefits of self-regulation is its ability to keep pace with change through regular re…
The new Code adds and strengthens privacy and marketing to children provisions. It covers use of …
Regulators seeking to protect their citizens from unethical marketing and advertising practices c…
As the global foundation of best practices in marketing and advertising communications, the Code …
ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg…
The Code functions within the framework of local, national or regional legislation. It supplement…
The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k…
Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro…
The Code is intended for use by all business and industrial sectors. Its new and expanded section…
Consumer protection in the new Code builds on many provisions in prior versions and also adds sev…
The best practices for responsible behaviour are universal; they are as applicable to business cu…
The general principles of the Code apply to all marketing practice regardless of the platform or …
The revised Code is dynamic. It is revised and adapted to meet changes in technology and the envi…
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