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A classroom-ready module on the fundamental principles of |
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To get a topline view of what’s in the Consolidated ICC Code and what’s new in the latest revision |
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This short, helpful guide walks through 9 practical steps companies should take to implement the ICC Code into their organization and facilitate compliance READ MORE |
The revised Code demonstrates industry’s commitment to keep up with evolving societal expectations and the challenges of the digital marketing environment. For brand owners, the global standards enshrined in the Code are a cornerstone of on-going work to extend the coverage of effective self-regulatory systems.
Chris Burggraeve
Chief Marketing Officer Anheuser-Busch InBev & President of the World Federation of Advertisers (WFA)
Copyright 2011 International Chamber of Commerce Copyright, trademark and privacy notice
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