Consolidated ICC code

Structure of the Code

The Consolidated ICC Code is constructed as an integrated system of ethical rules.
Its General Provisions and Definitions apply without exception to all marketing communications; they should be read in conjunction with the more detailed provisions and specific requirements set out in the relevant chapters:

Chapter A –Sales Promotion;
Chapter B –Sponsorship;
Chapter C –Direct Marketing;
Chapter D –Advertising and Marketing Using Digital Interactive Media;
Chapter E –Environmental Claims in Marketing Communications.