Consolidated ICC code

Article 17 – Safety and health

Marketing communications should not, without justification on educational or social grounds, contain any visual portrayal or any description of potentially dangerous practices, or situations which show a disregard for safety or health, as defined by local national standards.
Instructions for use should include appropriate safety warnings and, where necessary, disclaimers.

Children should be shown to be under adult supervision whenever a product or an activity involves a safety risk.

Information provided with the product should include proper directions for use and full instructions covering health and safety aspects whenever necessary.
Such health and safety warnings should be made clear by the use of pictures, text or a combination of both.


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