Consolidated ICC code

Article B8 – Artistic and historical objects

Sponsorship should not be conducted in such a way as to endanger artistic or historical objects.

Sponsorship which aims to safeguard, restore, or maintain cultural, artistic or historical properties or their diffusion, should respect the public interest related to them.

RELATED ARTICLES in the general provision

• Article 1 – Basic principles
• Article 4 – Social responsibility
• Article 23 – Responsibility