Consolidated ICC code

Article B5 – Respect for the sponsorship property and the sponsor

Sponsors should take particular care to safeguard the inherent artistic, cultural, sporting or other content of the sponsorship property and should avoid any abuse of their position which might damage the identity, dignity, or reputations of the sponsored party or the sponsorship property.

The sponsored party should not obscure, deform or bring into disrepute the image or trademarks of the sponsor, or jeopardise the goodwill or public esteem associated with them.

RELATED ARTICLES in the general provision

• Article 1 – Basic principles
• Article 23 – Responsibility