Consolidated ICC code

Article B4 – “Ambushing” of sponsored properties

No party should seek to give the impression that it is a sponsor of any event or of media coverage of an event, whether sponsored or not, if it is not in fact an official sponsor of the property or of media coverage.

The sponsor and sponsored party should each take care to ensure that any actions taken by them to combat ‘ambush marketing’ are proportionate and that they do not damage the reputation of the sponsored property nor impact unduly on members of the general public.

RELATED ARTICLES in the general provision

• Article 1 – Basic principles
• Article 3 – Honesty
• Article 4 – Social responsibility
• Article 5 – Truthfulness
• Article 10 – Identity
• Article 23 – Responsibility