Consolidated ICC code

Article 10 – Identity

The identity of the marketer should be apparent. 
Marketing communications should, where appropriate, include contact information to enable the consumer to get in touch with the marketer without difficulty.

The above does not apply to communications with the sole purpose of attracting attention to communication activities to follow (e.g. so-called “teaser advertisements”).



Read also
  • Article A3 – Presentation
    A sales promotion should not be presented in a way likely to mislead those to whom it is addressed about its value, nature or the means of participation.Any marketing communication regarding the sales promotion, including activities at the point of sale, should be in stri...
  • Article A2 – Terms of the offer
    Sales promotions should be so devised as to enable the consumer to identify the terms of the offer easily and clearly, including any limitations.Care should be taken not to exaggerate the value of the promotional item or to obscure or conceal the price of the main product...

Download Code

Advertising and marketing
communication practice

Consolidated ICC Code

Code campaign supported by :