Consolidated ICC code : Digital Interactive Media

Chapter Scope : Digital media

This chapter applies to advertising and marketing communications using digital interactive media for the promotion of any form of goods and services. It supplements the Code’s General Provisions and chapter C on Direct Marketing with specific rules relevant to special issues presented by the nature of digital and interactive media, such as those on data collection.

Recommendations on best practice for customer redress and dispute resolution in online business can be found in the ICC documents “Putting it right” and “Resolving disputes online” (Available on ICC website).

This chapter sets standards of ethical conduct to be followed by all parties (e.g. marketers, agencies or media) involved with advertising and marketing communications using digital interactive media.