Consolidated ICC code : Digital Interactive Media

Terms specific to advertising and marketing communications using digital interactive media

The following definitions relate specifically to this chapter and should be read in conjunction with the general definitions contained in the General Provisions:

  • the term “digital marketing communications” refers to marketing communications, using digital interactive media intended primarily to promote products or to influence consumer behaviour;
  • the term “individually addressed” refers to communication that is sent to an e-mail address, mobile telephone number (e.g. SMS) or other similar account linked to an identifiable individual who can be directly contacted personally through such address.