Advertising and marketing self-regulation is a system by which the advertising, marketing, agency and media industry set voluntary rules and standa…
Self-regulation offers consumers increased protection and a cost-effective, accessible and responsive alternative to legal avenues. By setting and …
A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts for responsible marketing to ensure legal, honest…
One of the benefits of self-regulation is its ability to keep pace with change through regular revisions and updates. The 2011 Code is the 9th revi…
The new Code adds and strengthens privacy and marketing to children provisions. It covers use of digital interactive media extensively, introduces …
ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-regulation, regulation and ethical best practices…
The Code functions within the framework of local, national or regional legislation. It supplements and supports regulation and legislation in a com…
The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is known as the “gold standard” of SR codes. Natio…
Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems around the world. SROs (Self-Regulatory Organizations…
The Code is intended for use by all business and industrial sectors. Its new and expanded sections make it very relevant to all businesses involved…
Consumer protection in the new Code builds on many provisions in prior versions and also adds several new provisions. Among these are requirements …
The best practices for responsible behaviour are universal; they are as applicable to business customers as they are to individual consumers.
The general principles of the Code apply to all marketing practice regardless of the platform or technique. Requirements for truthfulness, honesty,…
The revised Code is dynamic. It is revised and adapted to meet changes in technology and the environment. New interpretive guidance tools such as f…
Copyright © 2014 International Chamber of Commerce