Codescentre Blog

ICC facilitates stakeholders meeting in China on responsible marketing

Beijing, 15 May 2014 – ICC teamed up with the International Advertising Association (IAA) in Beijing the day after the IAA 43th World Advertising Congress to bring together international stakeholders attending the congress and local government, companies and experts to discuss responsible marketing in China.

Read more: ICC facilitates stakeholders meeting in China on responsible marketing

Spanish edition of ICC Framework on Advertising of Alcohol launched in Mexico City

Mexico City, 14 May 2014 – A Spanish edition of the International Chamber of Commerce’s global resource to help strengthen self-regulation for marketing alcohol has been launched today in Mexico City at a meeting of the ICC Mexico Commission on Marketing and Advertising.

Read more: Spanish edition of ICC Framework on Advertising of Alcohol launched in Mexico City

ICC Code in Mandarin launched at global advertising congress in Beijing

Beijing, 9 May 2014 – ICC has unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), the recent version of a document first published in 1937.

Read more: ICC Code in Mandarin launched at global advertising congress in Beijing



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Industry’s commitment

The revised Code demonstrates industry’s commitment to keep up with evolving societal expectations and the challenges of the digital marketing environment. For brand owners, the global standards enshrined in the Code are a cornerstone of on-going work to extend the coverage of effective self-regulatory systems.


Chris Burggraeve
Chief Marketing Officer Anheuser-Busch InBev & President of the World Federation of Advertisers (WFA)

 

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