Codescentre Blog

ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

Created on Wednesday, 06 May 2015 12:00

Paris, 6 May 2015 – Today, the International Chamber of Commerce (ICC) unveiled its discussion paper on native advertising which provides global guidelines to ensure commercial messaging is clearly identifiable and not misleading in an ever evolving digital market place.

Read more: ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

ICC shares benefits of ICC Code for Africa in two keystone events this Spring

Created on Friday, 01 May 2015 12:00

1 May 2015 – This Spring the International Chamber of Commerce (ICC) participated in the International Advertising Association (IAA) Leadership Conference “Africa Rising, The New Consumer Generation” held in Accra, Ghana (27 -28 April) and the World Federation of Advertisers (WFA) Global Marketer Week held in in Marrakech, Morocco (16-20 March). At both events ICC offered guidance on how to develop industry self-regulatory guidelines in countries where this is currently not prevalent.

Read more: ICC shares benefits of ICC Code for Africa in two keystone events this Spring

ICC applauds the launch of ICC China’s Commission on Marketing and Advertising

Created on Thursday, 22 January 2015 12:00

Beijing, 22 January 2015 – Representatives from international and local Chinese companies, industry chambers and academic institutions gathered this week to participate at the launch of the International Chamber of Commerce (ICC) China Commission on Marketing and Advertising.

Read more: ICC applauds the launch of ICC China’s Commission on Marketing and Advertising



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Industry’s commitment

The revised Code demonstrates industry’s commitment to keep up with evolving societal expectations and the challenges of the digital marketing environment. For brand owners, the global standards enshrined in the Code are a cornerstone of on-going work to extend the coverage of effective self-regulatory systems.


Chris Burggraeve
Chief Marketing Officer Anheuser-Busch InBev & President of the World Federation of Advertisers (WFA)

 

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