Codescentre Blog

3 reasons to celebrate 80 years of the ICC Marketing Code

Cannes, 20 June 2017 – The International Chamber of Commerce (ICC) presented the Code during a networking cocktail hosted in partnership with the French Association of the Communications Agencies (AACC), at the French Camp Cannes held on the margins of the Cannes Lions International Festival of Creativity.

Read more: 3 reasons to celebrate 80 years of the ICC Marketing Code

ICC releases statement on age considerations for marketing and advertising to children and teens

Paris, 14 December 2016 – The International Chamber of Commerce (ICC) unveiled its Statement on Code Interpretation to provide clarity on defining the appropriate age of children and young people when it comes to targeting them in advertising.

Read more: ICC releases statement on age considerations for marketing and advertising to children and teens

New Global Code for market, opinion and social research future-proofed to extend to data analytics and strengthen public trust

Paris, 08 December 2016 – Today, the International Chamber of Commerce (ICC) and the World Association for Market, Opinion and Social Research (ESOMAR) have released an important update to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics.

Read more: New Global Code for market, opinion and social research future-proofed to extend to data analytics and strengthen public trust



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Testimonials

An essential element in creating effective communications

“Effective self-regulation is essential underpinning for everything we do. It forms our bond of trust with consumers and legislators and is an essential element in creating effective communications. I welcome this initiative, which not only ensures that codes are relevant in a fast-changing marketing world,  but more user-friendly too.”

Gustavo Martinez
President McCann Worldgroup Europe

 

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