Advertising and marketing self-regulation is a system by which the advertising, marketing, agency…
Self-regulation offers consumers increased protection and a cost-effective, accessible and respon…
A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f…
One of the benefits of self-regulation is its ability to keep pace with change through regular re…
The new Code adds and strengthens privacy and marketing to children provisions. It covers use of …
The Code is a valuable educational resource that is relevant to all industries and all countries….
The Code is available in print, as a downloadable pdf or using ICC’s online, searchable tool: cod…
ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg…
The Code functions within the framework of local, national or regional legislation. It supplement…
The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k…
Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro…
The Code is intended for use by all business and industrial sectors. Its new and expanded section…
In an effort to preserve and enhance consumer trust and confidence in business, the Code’s fundam…
The best practices for responsible behaviour are universal; they are as applicable to business cu…
Since the Code covers the most pressing and relevant marketing issues of the day, marketers will …
It will be very relevant, because it is easily adaptable to change. The revised Code is a living …
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