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ICC and the Code

The International Chamber of Commerce (ICC) is uniquely positioned to provide insightful guidance on marketing and advertising around the globe. As the world business organization, whose membership is composed of thousands of enterprises from all sectors and regions, ICC has been a major rule-setter in marketing and advertising since 1937 when it issued the first ICC Code on Advertising Practice.

Over the years, the ICC Code has served as the foundation and building block for self-regulatory structures around the world. These self-regulatory systems have built trust with consumers by assuring them of advertising that is honest, legal, decent and truthful and quick and easy redress when transgressions occur.

The Code also has served business and society by providing ethical guidelines that create a level playing field and minimize the need for legislative or regulatory restrictions. As new practices and technologies have evolved, ICC has revised and extended the scope of the Code to assure its usefulness and relevance.

We believe this 2011 revision of the ICC Consolidated Code of Advertising and Marketing Communications Practice will continue to build trust with consumers and acceptance for the role of self-regulation around the world.

John Danilovich
ICC Secretary General

John F. Manfredi
ICC Marketing & Advertising Commission Chair during 2011 revision

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Advertising and marketing
communication practice

Consolidated ICC Code

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