The Consolidated ICC Code is constructed as an integrated system of ethical rules.
Its General Provisions and Definitions apply without exception to all marketing communications; they should be read in conjunction with the more detailed provisions and specific requirements set out in the relevant chapters:
- Chapter A –Sales Promotion;
- Chapter B –Sponsorship;
- Chapter C –Direct Marketing;
- Chapter D –Advertising and Marketing Using Digital Interactive Media;
- Chapter E –Environmental Claims in Marketing Communications.