The Consolidated ICC Code product is intended primarily as an instrument of self-regulation for commercial communications; however, its provisions may also be useful in regulating other, non-commercial forms of
advertising and communication and it may be used by the Courts as a document within the framework of applicable legislation. ICC recommends its adoption and use worldwide.
The Code is intended to achieve the following objectives:
- to demonstrate responsibility and good practice in advertising and marketing communications across the world;
- to enhance overall public confidence in marketing communications; to respect privacy and consumerpreferences; to ensure special responsibility as regards marketing communications and children/young people;
- to safeguard the freedom of expression of those engaged in marketing communications (as embodiedin article 19 of the United Nations International Covenant of Civil and Political Rights);
- to provide effective practical and flexible solutions; to minimise the need for detailed governmental and/orinter-governmental legislation or regulations.