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The following definitions relate specifically to this chapter and should be read in conjunction with the general definitions contained in the General Provisions:
- the term “data controller” means the person or body that controls the purpose and means of the processing of personal data and its protection and use.;
- the term “direct marketing” comprises all communication activities with the intention of offering goods or services or transmitting commercial messages, presented in any medium and aimed at informing and soliciting a response from the addressee, as well as any service directly related thereto;
- the term “electronic media” refers to media services providing electronic communication such as electronic mail and Short Message Service (SMS);
- the term “marketing list” means a list of contacts within a data base created or used for direct marketing purposes;
- the term “operator” refers to any person, firm or company, other than the marketer, that provides a direct marketing service for or on behalf of the marketer;
- the term “processing” means any operation, or set of operations, performed upon personal data;
- the term “predictive dialler" means an automated dialler which will adjust the rate at which it dials and deliver answered telephone calls immediately to match operator availability;
- the term “telemarketer” refers to any person, firm or company, that performs a direct marketing service by telephone for or on behalf of the marketer;
- the term “telemarketing” includes all marketing done by voice via telephone, landline, mobile or other device.
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