Consolidated ICC code

Article A3 – Presentation

A sales promotion should not be presented in a way likely to mislead those to whom it is addressed about its value, nature or the means of participation.
Any marketing communication regarding the sales promotion, including activities at the point of sale, should be in strict accordance with the General Provisions of the Code.

RELATED ARTICLES in the general provision

• Article 1 – Basic principles
• Article 3 – Honesty
• Article 5 – Truthfulness
• Article 9 – Identification
• Article 10 – Identity