An engaging roster of top consumer protection and advertising self-regulation experts from the United States and around the world made the line-up of speakers at an ICC seminar on Consumer Savvy Marketing held in New York City on 7 June.
This seminar, hosted by the ICC Commission on Marketing and Advertising, provided the opportunity for companies and legal experts to stay up to date with the dramatically changing landscape of marketing campaigns and to better understand how rules apply to technological and practice developments.
The seminar began with a keynote presentation on the US Federal Trade Commission (FTC) activities by Lesley Fair, Senior Attorney of FTC's Consumer Protection Bureau and included three discussion panels, addressing: Social Media Pitfalls and Best Practices, Privacy, Marketing and Self-Regulation and Mobile Marketing and Applications: Developments to Watch. The event was concluded with an update on the experiences of the US self-regulatory bodies.
Speakers and moderators included:
"The seminar provided us with an important opportunity to bring together a dream team from the community of organizations and experts and to showcase the valuable work being done to make self-regulation work," said ICC Marketing Commission Chair and Microsoft Corporation Associate General Counsel Brent Sanders. "It is definitely an exercise the commission would like to repeat and expand upon next year and beyond."
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