ICC hosted the Creativity 4 Innovation Forum on 13 June in Rio de Janeiro, Brazil. The event, held on the sidelines of the United Nations Rio+20 conference on sustainable development, was open to the public and brought together a mix of speakers from senior corporate executives, thought leaders, entrepreneurs, government officials, media and other stakeholder groups.
Topics discussed included "The Rio Debate: Why green growth needs to be driven by business" and "Inspiring solutions for sustainable societies" and were followed by two experts panels on "Investment and financing for green growth" and "Greening the value chain" in the afternoon.
During the Rio+20 conference, ICC launched its Green Economy Roadmap, which lays out 10 conditions needed to drive growth in a carbon-restricted world and serves as a guide for business, policy makers and society toward achieving a green economy.
Members are encouraged to view this excellent resource as it brings together policy inputs from across ICC commissions. ICC's Environmental Marketing Framework was advocated and available both as a separate takeaway at the Creativity4Innovation event in Rio and as one of the practical inputs integrated into the roadmap.
“As representatives of French advertisers, we firmly believe that with freedom comes responsibility. We need to demonstrate that we are willing to adapt our ethical standards to meet changing expectations in a fast changing world. That’s why we especially appreciate the leading edge standards concerning digital communication provided by this new ICC Code.”
Président L’Oréal France,Président de l’Union des annonceurs
Vice-Président Directeur Général de l’Union des annonceurs
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