A new resource is now available to guide marketing professionals in dealing with many of the most challenging issues of the day:
- Online behavioural advertising
- Digital interactive media
- Environmental claims
- Privacy protection
- Marketing to children
Offering best practice guidance that can apply across sectors, markets, technologies, platforms and approaches, this new tool will help companies build consumer trust by using high ethical standards when employing today’s and tomorrow’s most innovative techniques to market their products and services.
Outlining the dos and don’ts for responsible marketing and consumer protection, the newly revised Consolidated ICC Code of Advertising and Marketing Communication Practice offers a wealth of useful information to help marketers, advertising agencies, publishers, digital media providers and others involved with advertising and marketing. The International Chamber of Commerce (ICC) Code sets ethical standards and guidelines for businesses, including the use of today’s rapidly-changing technology, tools and techniques to market products and services.
Developed by experts from all sectors of industry and all regions of the world, the Code is a globally applicable framework that harmonizes best practices. Its standards also can be adapted locally for cultural and legal differences. The Code is generally implemented through local, independent self-regulatory organizations (SROs) that monitor adherence and offer a process for easily-accessible, quick, low-cost redress of complaints and issues.
|Code Highlights and Innovations|
|1 - Basic Principles of the Code 2 - Digital Interactive Media 3 - Online Behavioural Advertising (OBA) 4 - Environmental Claims 5 - Sales Promotion 6 - Sponsorship 7 - Direct Marketing|