Consolidated ICC code

Article 6 – Use of technical/scientific data and terminology

Marketing communications should not

  • misuse technical data, e.g. research results or quotations from technical and scientific publications;
  • present statistics in such a way as to exaggerate the validity of a product claim;
  • use scientific terminology or vocabulary in such a way as falsely to suggest that a product claim has scientific validity.


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Advertising and marketing
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Consolidated ICC Code

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