Codescentre Blog

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Industry’s commitment

The revised Code demonstrates industry’s commitment to keep up with evolving societal expectations and the challenges of the digital marketing environment. For brand owners, the global standards enshrined in the Code are a cornerstone of on-going work to extend the coverage of effective self-regulatory systems.

Chris Burggraeve
Chief Marketing Officer Anheuser-Busch InBev & President of the World Federation of Advertisers (WFA)